Today we want to share with you some free website speed test tools. Why is speed so important? Well, because Google says so for a start. Site speed is a significant factor in Google’s algorithm, so fast-loading websites can expect to rank higher in the SERPs and attract more visitors. Then there are the user experience considerations. If a site loads quickly, visitors are more likely to stick around, read your content, and ultimately convert. In other words, a lightning-quick website unlocks all the good things that webmasters crave.
However, we’re not here to talk about how to make your website faster as we’ve covered that extensively already. We are here to share with you some tools so that you can tangibly measure your site’s speed and track any improvements. What’s the optimal load time that you should be aiming for with these tools? Well, the faster the better, but most experts suggest that around two seconds is a good target. Remember too that there is a difference between perceived performance and actual performance.