While many website owners might want a flashy website which captivates its visitors, in the modern digital landscape, optimising a website for SEO can be just as important. For this reason, one of the most useful how-to guides for web design concerns itself with how to make an address SEO friendly. Let’s have a look at some tips on how to go about designing a website which is ready to fly up the rankings!
Optimise your images
Imagery can make or break a website, breaking up the monotony of text, while acting as an engaging point of attention for visitors to lock into. Go overboard with your image size, however, and it could spell danger. Common wisdom suggests keeping images under the 100 KB mark in order to ensure that rankings, and user experience, are not significantly hampered by them.
Get around with ease
Websites which are designed with little thought given to navigation might harm the user experience, with an unwanted knock on effect in terms of footfall, and thus ranking spot. Ensure there is an easily readable navigation bar on either the top of the page or the side, and don’t overload it – keeping it simple can attract visitors to move around freely, and give you more page hits.
It’s all in the name
… of the URL, that is. Choosing an SEO friendly URL has been known to be conducive to ranking hikes. In recent times, changes made to the Google algorithm might have scared some web designers away from these ‘exact match domain’ (EMD) URLs, with speculation that their SEO potency has dropped. But further studies have shown that even though they might not be the force they were, they can still give you an SEO boost.
Get ready for mobile
With the huge switch to smartphones the world has witnessed, it makes sense to ensure that your site is optimised for mobile. While up until now mobile rankings on Google have reflected those which are seen on a normal computer, there are plans afoot to produce mobile specific rankings which give precedence to mobile friendly sites, so don’t be left behind!
For more advice on SEO, get in touch with the Pixel Internet team today.
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